Social Customers Are Your Customers: Just Ask nGenera

摘要

Skeptical about the value and ROI of tapping into customers via the social channel? Don't be. None other than nGenera, a leading customer experience management solutions firm believes that there is a need and market for products to enable contact centers to tap into customers via social media. nGenera's nGenera Customer Interaction Management (CIM) division has included social channel access including social self-service and community management in nGen CIM 9, announced March 31.