CFI Group Helps Benz Financial Give Customers a Sweet Ride

摘要

Mercedes Benz Financial Services USA, which is the provider of financial services and products to Mercedes Benz dealers and retail customers, didn't want customers for a day or a year. It wanted customers for life. So the institution knew it needed to upgrade its customer feedback program from one that followed a marketing-based approach primarily focused on attracting customers to one more focused on retention and satisfaction.