Look To Cloud Services for Mobile Customer Needs

摘要

Let's face it, mobile consumers expect direct access to information and timely notifications, without having to talk to someone first, unless really necessary. And when it comes to notifications, they don't want it to be a phone call, when there are simpler, less intrusive modes of delivery and confirmation through the web. Finally, when live assistance is needed, there are new, more efficient ways to click for assistance that are more flexible and cost efficient than initiating a PSTN phone call. WebRTC is coming with its browser-based, contextual information that can simplify access to live assistance in a variety of ways.