FTC Addresses Mobile, Social with Truth-in-Advertising Guidelines

摘要

The Federal Trade Commission recendy updated its truth-in-advertising guidelines to address new challenges on this front related to mobile devices and Twitter. While these are guidelines, and don't have the force of law, they do provide some important insight on what the FTC righdy sees as some key challenges related to mobile and social devices and services as they relate to advertising. And it lays out both general guidelines and offers some very specific examples of what it sees as permissible and what might become problematic.