What Alibaba Can Teach Us about Omnichannel

摘要

The buzz since April has been about the China-based web retail giant's IPO, which started low on paper at $ 1 billion and has since ballooned to more than $20 billion. If the company surpasses that figure, it will eclipse Facebook, the largest technology IPO, and edge the current IPO record, the $19.2 billion The Agricultural Bank of China raised in 2010. Alibaba excites investors because the company possesses the singular ability to create and enter new markets and dominate with keen omnichannel tactics.