The authors of the new book "Taking Your Customer Care to the Next Level" are both industry veterans who bring a wealth of experience to the subject of customer care and how to use it to retain customers and build your business. Nadji Tehrani is credited with making teleservices and call centers America's biggest growth business. He founded Technology Marketing Corp. in 1972, and a decade later he launched Telemarketing magazine - considered the "bible" in helping companies around the globe increase their sales, deliver superior customer care, and build market share.
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