Analytics Trend Prompts New Partnerships

摘要

Analytics is hot, and it's being use for everything from predicting when prospects are prime to make a purchase to when customers are likely to jump ship. Indeed, Gartner believes predictive and prescriptive analytics will attract 40 percent of enterprises' net network investment in analytics and business intelligence by the year 2000. Interest in analytics has led to at least a handful of acquisitions and partnerships in the customer care arena.