The effect of aesthetic-image value of travel expert blogs on the intention to travel: an exploratory study

摘要

Information searching is an important subject in tourism literature, but the subject of information is not often prioritised in leisure-constraint studies. Studies of leisure-constraint-negotiation mechanisms are frequently undertaken at a general level and not at the level of specific-negotiation strategy. This exploratory study examines how aesthetic-image information value affects the negotiation mechanism at the level of time-management-negotiation strategy by measuring the intentions of Taiwanese residents to tour Thailand. Aesthetic-image value is found to moderate the relationship between motivation and intention in the negotiation process. This study thus bridges tourism information values and the leisure-constraint concept.