Exploring the effect of geographic convenience on repeat visitation and tourist spending: the moderating role of novelty seeking

摘要

This article investigates the relationships among geographic convenience, tourists' visit frequency and travel spending as well as the moderating effect of novelty seeking. A curvilinear relationship between geographic convenience and visit frequency is first identified. The mediating role of visit frequency is then tested through path analysis, followed by an invariant model test that examines the moderating effect of novelty seeking. The findings reveal that frequency of visit fully mediates the relationship between geographic convenience and travel spending. The moderating effect of novelty seeking is also warranted in that the effect of geographic convenience is only significant for low-novelty seekers while the frequency-of-visit effect is more salient for high-novelty seekers.