Determinants of performance for agritourism farms: an alternative approach

摘要

Previous studies on determinants of agritourism farm performance are inconclusive. Moreover, the key success factors of high and low performance may differ. Differing from previous studies, this study applies quantile regression to identify the determinants of agritourism farm performance in different categories based on Taiwanese agritourism farms census data. The results indicate that large farms perform well for those in the high-performance categories. The quantity and quality of human resources are key success factors for mid- and high-performance farms. Additionally, agritourism business model generally plays a critical role in determining performance.