Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call

摘要

The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image-satisfaction-behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image-satisfaction and satisfaction-behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings of this study have a number of practical implications.