Exploring the impact of destination attachment on the intentional behaviour of the US visitors familiarized with Baja California, Mexico

摘要

This study focuses on exploring the existing relationship of destination attachment within the US visitor's intentional behaviour towards border places in Baja California, Mexico. The research consists in formulating a set of hypotheses for a model sustained by empirical data obtained from a telephone survey and analysed with Partial Least Squares path modelling. This study found a positive impact of destination attachment on intentional behaviour and visitor experiences, which influences significantly both mentioned constructs. In this context, characterized by the importance of cross-border flows and a stigmatization due to safety issues as well as other kinds of personal visit inhibitors, the study shows that familiarity with destination allows reverting and transforming this impression to a positive perception of the visited place.