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Local and international perspectives of the influence of creative experiences of Chinese traditional culture on revisit intentions

机译:中国传统文化创造性经验对撤销意图影响的地方和国际观点

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摘要

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an integrated and comparative model of tourist behaviours, where international or local tourists' creative experiences may influence their revisit intentions. Study 1 examines this proposition through 631 local tourists' perspectives and suggests that creative experiences may influence revisit intentions through authenticity. Further, the relationships between authenticity and revisit intentions may be strengthened by motivation. Study 2 investigates 381 foreign tourists' creative experiences to demonstrate that experiences may influence their revisit intentions through the destination's attractions. Further, the relationships between the destination attractions and revisit intentions may be strengthened by brand image. The mutual relations among the dimensions of creative experiences also have implications for tourists when making tourism decisions.
机译:越来越多的中国传统文化研究;但是,到目前为止,还没有关于国际化或局部观点是否影响文化旅游的综合观点的实证审查。为了解决这一差距,本研究开发了旅游行为的综合和比较模型,国际或当地游客的创意体验可能影响其重新审视意图。研究1通过631个地方游客的观点审查了这一命题,并提出了创造性经验可能会通过真实性地影响重新审视意图。此外,可以通过动机来加强真实性和重新审议意图之间的关系。研究2调查381个外国游客的创造性经验,以证明经验可能会通过目的地的景点影响他们的重新审视意图。此外,品牌形象可以加强目的地景点与重访意图之间的关系。创意体验维度之间的相互关系也在制造旅游决策时对游客产生影响。

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