Marketing and Other Information

摘要

One of the primary goals for this year is to revise and expand the AACE International marketing plan. The Marketing Committee has been working hard to develop a program, plan, and budget for the year. The marketing plan will outline the realistic actions, changes, and strategies to be implemented for 2004-2005. The plan has to be farsighted, recognize not only what is needed for this year, but be flexible and adjustable during future years. What are we going to do differently? One primary activity will be to have more presence at the meetings and conferences of other related associations. Besides the Primavera Conference in October, there are a number of other association meetings between now and the 2005 AACE International Annual Meeting in which we need to have a presence.