Engineers Week 2007 Partners with New PBS Engineering Reality Competition that Educates and Inspires

摘要

Marketers say "tweens" — children between nine and 12 —are a particularly difficult audience to reach, but an upcoming live-action TV series where engineering is the star appears to be right on target. For 2007, Engineers Week partners with WGBH Boston on Design Squad, the new PBS program that uses reality television to introduce kids and families to the engineering design process.