For Better Business Results, Focus on Your Customer, Not Your Competition

摘要

In running, as in business, looking behind you to see what your competition is doing only slows you down. Worrying excessively about your competition distracts you from the job at hand-doing your best for your customers. After all, if you are focusing on the customers' wants and needs, then you don't need to worry about the competition overtaking you. However, if you stop to look behind you to see what your competition is doing, you risk slowing down and having them overtake you. Obsessing about your competition is wasteful. Time, manpower, and money are not infinite. Any effort you expend to focus on the competition means you're wasting valuable energy by playing the competition's game. You should only be competing against yourself-playing the best game you can by serving your customers right.