Nowthat we are well into the year of the Wal-Mart Scorecard, companies are setting sustainability targets for packaging. Understanding how targets drive actions and how the outcomes of actions speak to various audiences is essential in establishing appropriate expectations of what we are likely to achieve. For example, a target focused on the reduction of mass packaging may drive actions resulting in cost-effective and lightweight packaging that reduces energy and material needs in the near future-easy benefits to communicate to an audience of managers and customers.
展开▼
