Flat rate is common sense for service business

摘要

You have all heard the analogies — "You charge like a plumber." Or the old plumber jokes where the punch line is, "I never made that much either when I was a brain surgeon," Comical or not, there is a degree of truth. Part of the reason is many service contractors charge by time and materials for their services, exposing themselves to a broad range of customer dissatisfaction. Believe it or not, even in 2004 most of the new members coming into best practices group Nexstar are time and materials based. They can't figure out why they never have money in the checking account and are terrified of raising their prices. They avoid flat rate because they think of it as a way to hide higher prices from customers.