How to invest in free publicity

摘要

If you're looking for a way to stretch your marketing budget a little further, don't overlook the potential of free publicity. This is your chance to keep your name in your market without having to use up a big chunk of change. It's not a be-all and end-all. Free publicity cannot replace direct-response advertising as a way to generate leads. It can, however, increase your company's name recognition and remind your customers of your existence.