Why do they even let me do this stuff? I mean, Basnett Plumbing and Heating was just fine until I came along. As you read last month ("Marketing Makeover," pg. 19), the company has goals, great staff, solid sales figures and a desire to continuously improve. Yet, as Rob Basnett told me on our first phone call, "More leads, sales and a better image can't be a bad thing."
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