You offer an essential service, and if you're feeling the effects of an economic slowdown, imagine the impact to charities and non-profits. Some are borderline desperate, which means this is the best time in a decade to launch an affinity marketing program.rnAffinity marketing is the partnership of your company with a group sharing an "affinity," such as parents with kids attending a certain school. The affinity is often a charitable organization, though there are no hard and fast rules. In an affinity marketing program, the organization promotes your business to its members in return for financial support. For example, you pay $10 for every service call to a homeowners association if the HOA promotes your business to its members.
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