Five strategies for higher profits, success

摘要

Contractor Dan invested in expensive, graphic-wrapped vehicles and a state-of-the-art warehousing system with a stockpile of all the major brands. He also invested vast amounts of time, money and energy in his Yellow Page ads and Web site. Once Dan had every aspect of his company's operations current and restructured, he felt he was poised for a slam-dunk. Unfortunately, he soon became flabbergasted when he realized his company continued to generate the same low-level profits. Why was this so? The truth is that it doesn't matter how fancy a company's vehicles or Yellow Page ads are if employees don't know how to sell. If they can't get the company's products and services into the hands of their customers, the vast investments are a waste. Profitable sales with quality products and services determine the success of a company -period.