Use social media to enhance brand, business

摘要

I was eating dinner in a typical neighborhood restaurant recently when I overheard three separate tables talking about services like Facebook, Twitter and Google's Wave. That's when it hit me: the restaurant was the perfect metaphor for how social networks operate and interact. There are the loud tables, the ones that passionately share their opinions with one another and seemingly hope that their conversation is not only overheard, but will somehow draw in surrounding patrons. Then there are the corner booths. You know, the ones with the large group, out for some sort of celebration.