Offer ECV to stand out from the crowd

摘要

Let's face the ugly truth-boilers (or any other HVAC appliance) don't have much sex appeal. ECV does, and it dovetails nicely with ROI. Break out of the commodity mold. If all you're doing is dropping the price-bomb with customers, you will be nothing more than a price-driven commodity in their eyes. If you're not the cheapest bidder, chances are you aren't getting that sale. Use ECV and ROI and you can walk away with the contract and be the highest bidder, but only if the customers understand your installation and products offer the best ECV and ROI.