Marketing to find better employees

摘要

Even in a down economy, it seems plumbers continue to be plagued by a shortage of labor. This isn't a labor problem. It's a marketing problem. The proper application of marketing to the recruiting and hiring process will dramatically improve your results. Below is a list of marketing techniques you should apply to your recruiting process in order to find the best of the best employees. Unique selling proposition: A unique selling proposition, or USP, is a concise statement for customers stressing how your company is different from your competitors. Create a USP for prospective employees. For example, you might stress that your company has the best tools, the best trucks, the best training. Or, you might claim that your company is where elite professionals work.