Six pack of suggestions to stand out

摘要

Sometimes it's the simple things that cause you to stand out as a company for consumers to buy from and as a company for plumbers to work for. Here's a half dozen. 1. Get hundreds of video reviews: Tom Casey overwhelms his prospects with hundreds of testimonials available on his company's YouTube channel. "You'll probably find someone you know," the salespeople will proclaim. Video testimonial after video testimonial by real people is far more pow- erful and credible than the text on a screen from a review site. They are also far easier to get.