Advertising and branding - Pt. 2

摘要

Several readers have written and commented on last month's column. While each letter offered a slightly different viewpoint, the main subjects were, for smaller shops and especially one and two-man shops: 1. The costs involved in advertising on the Internet. 2. The time needed to properly keep track of a web presence. Fair enough. A one or two man shop usually does not have a lot of time for anything beyond the immediate work on hand and whatever ancillary processes are required to keep things moving (i.e.-restock materials, truck maintenance, minimal accounting, etc.).