The competitive landscape can be crowded in the plumbing world, so how does a consumer choose one plumber over another? With a seemingly endless number of options, homeowners often rely on referrals from their friends or check out online reviews. When they have no references from people they can trust, they rely on a plumber's branding to help make their decision. Think about it - if Internet searches, mailbox fliers or newspaper ads present multiple options for the same services at similar price points, how else do they decide which plumber to call? Consumers want evidence that a plumber is professional, trustworthy and reliable. To stand out, plumbers need to do something innovative and different - not just in terms of mission and scope. A plumber's brand needs to deliver a powerful message, or consumers won't bother to pick up the phone.
展开▼
