Home services businesses that partner with digital marketing companies are often encouraged to follow a particular set of "best practices." While it is a concept you should know, it is also essential to understand why you should follow best practices when marketing yourself online. Some benefits of following best practices guidelines are: 1.Better online positioning to achieve maximum performance 2.Compliance with rules and regu- lations of different vendors and state laws 3.Improved standing with a platform's algorithm 4.Increased engagement based on trends in specific types of content By definition, a best practice is a procedure shown by research and experience to produce optimal results and proposed as a standard suitable for widespread adoption. Interestingly, best practices tend to be heavily influenced by relevance, meaning that what might be today's best practice may not be tomorrow.
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