Closing the Lead Management Gap

摘要

In the plumbing and heating contracting business, consumers are typically reaching out to professionals because they have an immediate need. Perhaps they are seeking a plumber to fix a burst pipe or an HVAC professional to install air conditioning in mid-summer. Typically, if attention to the problem is not received, the problem can become worse or the fix costlier. Because of this, it is essential that contractors respond quickly - ideally, nearly instantaneously - when potential customers (i.e. leads) inquire about their services. Unfortunately, this very rarely happens.