Selective rental and leasing can cut equipment costs and free up resources for improving operations. Long-term ownership no longer guarantees low hourly costs. Machine prices are up, and there are few long-running projects today to keep a machine busy throughout its useful life. Firms can't afford to own expensive machines if they aren't working at capacity on every job, and equipment managers who appreciate utilization's affect on costs are seeking any means to use certain machines without committing to their long-term cost.
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