TALKINGNETS RE-EMERGES WITH DIRECT SALES STRATEGY

摘要

Calling itself "the telephony ASP" seemed like a can't-miss moniker three years ago when TalkingNets launched an ISP voice business that many expected to blossom. But now that the ISPs on which it staked channel partnerships are folding, the firm is changing direction in hopes of guaranteeing its own survival. The Wilmington, N.C., provider, which was founded by three former colleagues at test equipment company TTC (now Acterna), is re-focusing as a direct carrier of IP-based local services over dedicated T-ls to small and medium-sized businesses. In doing so, the firm is chucking a program that originally targeted ISP channel partners in 25 NFL cities to deliver services such as managed IP voice and Centrex to enterprise users.