Marketing and sales under stress

摘要

Is your sales organization raising expectations, but also struggling to understand how to sell increasingly complex service sets? Is it facing the pressure to win new customers, while also generating new revenue from existing ones? If so, you're not alone, according to the results of a recent MarketBridge survey of marketing and sales executives and professionals in the telecom industry. The survey, "Driving Marketing and Sales Effectiveness," was administered by MarketBridge, a professional services firm, and co-sponsored by Tele-phony and Northwestern University's Kellogg School of Management.