The iPhone effect

摘要

As of this writing, the iPhone returns 60 million hits on Google, so one more column on the Apple of every media writer's eye won't hurt. Previously, I wrote that when Apple came out with its cell phone, users would find it easier to add voice to their iPod mind-set than music to cell-phone habits. In another column, I contended that devices must fundamentally change to meet the opportunity presented by 3G networks. So, does Steve Jobs' new toy represent a quantum shift in the future of wireless communications? Oddly, I believe it does—just not for Apple.