CallSpark seeks carrier takeover of mobile search

摘要

In the war for mobile search, most have ceded the battle to some combination of industry giants Google, Microsoft or even Yahoo!, but start-up CallSpark is intent on showing them why they're wrong. Carriers - if they're aggressive - will be the leaders in mobilernsearch, said Steve Larsen, chief operating officer for CallSpark.rn"Much of what you need to win in mobile search is in the hands of the mobile operators and other players in telephony infrastructure," Larsen said. "These are large companies who will fight hard to protect the value they've created. They won't allow what the publishers had happen to their classified ad business happen to their mobile ad business."