Cadbury's Makes a Difference

摘要

This is quite a proposal when one considers that just over a year ago few people in Poland knew who Cadbury was, had ever tasted Cadbury's Dairy Milk or could pronounce the name "Cadbury's". Yet, from a zero market share the company is well on the way to being the No.3 chocolate confectionery manufacturer in Poland. Matthew Rowlands explains how Cadbury has achieved this.