A shift in strategy

摘要

UK-based Inchcape Shipping Services (ISS) is gradually moving from a traditional 'partner of choice' level of thinking to a more focused 'strategic partner' concept for its liner agency business. As Ravindra Galhena reports, it is an approach that the company thinks will give it scope for expansion. As a strategic partner we can assist container carriers in their expansion programmes,' said Claus Hyldager, group ceo of ISS, at a recent press briefing in London. 'We have worked hard on transforming our service offering from a local perspective, where we are generally appointed a "partner of choice", to a regional or global perspective. 'Such a "strategic partnership" approach adds significant value from both planning and agency execution perspectives. In other words, it is a cost and value proposition combined with innovation.'