Descriptive data mining (2nd ed.)

摘要

Data mining when applied in a business context aims to improve decision making and strategic advantages by providing a better understanding of customers, suppliers, employees, and other stakeholders. The algorithms behind data mining may be complex; however, with the right tools, data mining can be less intimidating to non-mathematical business professionals. This is the book's aim: to provide simple explanations and demonstrations of some descriptive data mining concepts, methods, and tools, in a way someone with a business background can understand. And it succeeds to a great extent. The book is direct and easy to read, explaining how methods work without in-depth scholarly references.