Pervasive symbiotic advertising

摘要

Sometimes you can feel a storm brewing, but not know when or where it's going to strike. Last year, many industries decried the failure of print advertising and moved en masse to digital pay per click. Way back in 2002, the movie Minority Report dramatically forecast the future of advertising as personal, targeted, and narrowcast messaging-far different from our present diet of broadcast TV commercials, banner ads, and print layouts. However, in the intervening years, it's been difficult to see any progress from broadcast to narrowcast.