Are there differences between popular and regular bloggers? This paper seeks to answer this question and describe some potential differences. It examines three hypotheses: (H1) there is a difference in the main topics discussed by these two groups of bloggers; (H2) there is an observable trend in the time at which these groups of bloggers make their postings; and (H3) readers can expect ordinary bloggers to write shorter posts and receive fewer comments. The authors conducted this study using blogs found on the Russian edition of the popular blogging platform LiveJournal.
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