Zhao et al. introduce a product recommendation model for social media users who have never shopped online before. The most important premise for a successful product recommendation is that the user has bought something before and has shown interest in some products while browsing. But how can an e-commerce website recommend a product to a user who has never shopped online? That is, how can it recommend a product to a user who has never left any trace on the shopping website?
展开▼