Americans get a crash course on selling to Canadians

摘要

Canadian manufacturers holding IT purse strings are now finding huge bargains in hardware, software and services from the US -- relative to what they were paying even a year ago. And, this is not being lost on US companies either. American firms that do not currently sell into Canada are considering it now. The Personal Information Protection and Electronic Documents Act subsequently has significant implications for US marketers gathering information about Canadian citizens without their explicit choice to opt in.