Las vegas ― Craig Conway was in a far better mood as his company, PeopleSoft Inc., released new software offerings at its annual Leadership Summit in Las Vegas than a year ago when he was blindsided by a takeover play by Oracle Corp. The Pleasanton, Calif.-based firm announced version 8.9 of PeopleSoft Enterprise CRM, "the largest effort in CRM that PeopleSoft has ever done," said George Ahn, general manager of the customer relationship management division. He said it addresses new industry solutions in wealth management, revenue management and student lifecy-cle marketing, as well as 15 products and more than 700 features. A key piece of the latest version of CRM is prescriptive analytics, which "can suggest an action to avoid a problem," said Conway, president and CEO. The company explained the tool can look at issues like customer value or churn and generate the most appropriate customer response.
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