Carriers join forces for mobile commerce

摘要

Three of canada's wireless carriers recently announced they have jointly created a company to address the elusive mobile commerce market. The term "m-commerce" was a buzzword a few years ago, but offerings such as micropay-ments and location-based services failed to materialize as money-earners for the carriers. "Bell, Rogers and Telus have been looking at the mobile commerce space for some time," said Robert Blumenthal, vice-president of products and services for Telus. "Largely speaking, it's been unsuccessful or marginally successful."