The allure of all things in their second iteration

摘要

For years, pundit and futurist Esther Dyson has published an influential newsletter for IT experts called Release 1.0, but when it came time to write a book she knew it was better to call it Release 2.0. Even at the height of the dot-com boom in the late 1990s, no one was referring to Web 1.0, but this year Web 2.0 has been among the most widespread ways of categorizing emerging collaborative software startups. Where Red Herring, the Industry Standard and other mainstream U.S. technology magazines collapsed, Business 2.0 next year will celebrate its fifth anniversary, but don't expect a redesign as Business 3.0. Next June, a conference organized by O'Reilly Media Inc. will explore a "new direction in technology." You guessed it: It will be called Where 2.0.