Bartz Looks To Revive Struggling Yahoo

摘要

Although new Yahoo Inc CEO Carol Bartz lacks consumer Internet experience, analysts say her forceful style should serve the struggling Internet pioneer well. Bartz joined Yahoo early last week after a long stint atop Autodesk Inc, a maker of design software. She replaces Yahoo co-founder Jerry Yang, who stepped down last November after Microsoft Corp ended its effort to buy the Sunnyvale, CA-based firm. In a press briefing, Bartz said she plans to talk to employees, customers and investors as she develops a rebound strategy. In general, she said that Yahoo should focus on being the top company in all of its markets and on creating new geographic and vertical businesses.