Personalization technology is helping plenty of Web retailers create customized electronic shopping boutiques whose inventory and priding can vary from shopper to shopper online. At Cabela's Inc., a sporting goods retailer in Sidney, Neb., it's also helping to boost supply chain efficiencies across all three of the company's sales channels: stores, catalog and online. The same technology that tracks individual customer preferences and shopping habits is increasing inventory turns and revenue, all within the context of building a branded experi ence, says Tim Miller, director of Cabelas.com.
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