Slowpokes!

摘要

When retailers jumped on the e-commerce bandwagon in the late 1990s, spinning off e-business units and loading up on bleeding-edge technologies, Milwaukee-based Master Lock Co. ignored the hype. It wasn't because the 80-year-old company refused to change its Old Economy ways. In fact, e-commerce has been on its master plan since 1999. IT and business leaders were simply determined to do things right ― the first time. "We made a conscious decision to go slow, so we could use one system, as opposed to building a disparate e-commerce system and then trying to find ways to link it back to our main systems," says Marti Gahlman, director of e-commerce and customer solutions.