CeBIT America Debuts, Defying Show Slump

摘要

Wth marketing budgets drying up and trade-show attendance shrinking, this summer seems a quixotic time to launch a new IT conference. But this week, Germany's CeBIT uebershow will make its U.S. Debut, with an enterprise focus and a European format that organizers are counting on to set it apart from its troubled brethren.