The Optimal Approach to Nurturing Customers

摘要

Analytics. Predictive analytics. Advanced analytics. Analytics and optimization. Are they all the same? Why do they matter?rnAnalytics is not the same as simply slicing and dicing data. That is what's referred to as summary statistics. Analytics is using data to find the hidden information that helps companies make better decisions-like revealing opportunities for cross-sell and up-sell, or managing risk to expose threats sooner and anticipate future scenarios.